Somewhere between the new logo being unveiled and anyone thinking about who does the actual work, the document rebrand landed on you. Hundreds of files, all in the old brand, all suddenly your problem. You've found the tool that fixes it in one pass. Now there's one thing standing between you and never opening those files one by one: getting it signed off.
Here's the part most people miss. The blocker is almost never the money. A one-off tool price is small next to weeks of anyone's salary. The blocker is the friction - working out the numbers, writing them up so they land, finding words that sound confident instead of pleading, and knowing what to say when the first answer is "hmm, let me think about it."
So we removed the friction. We wrote the whole thing for you.
The approval pack is already written
The free ROI calculator and approval toolkit doesn't stop at telling you what the manual rebrand costs. Once your numbers are in, it hands you everything you need to get the purchase approved:
- The business case, as an editable Word document. The ask, the numbers, the recommendation and the approval email in one file. Opens in Word, Google Docs or LibreOffice, so you can adjust the wording before it goes up the chain.
- The approval email, ready to send. Your document count, your hours, your cost figures and your net saving, already dropped into a short, confident email that ends with a clear ask. Copy, attach the business case, send.
- Scripts for every likely "no". Not in the budget, just do it manually, let me think about it, what about quality, can't a junior do it, isn't this the agency's job - each one has a calm, professional reply that puts the real cost of the manual alternative back on the table.
None of it is generic template filler. Every figure in the email and the document is your own cost maths - your library, your minutes, your rate, in your currency. Your manager isn't reading our claims. They're reading your numbers, laid out the way a decision-maker expects to see them.
The sign-off is written. It just needs your numbers.
Open the approval toolkit →How to get sign-off in about five minutes
- Open the calculator. No sign-up, and your numbers stay in your browser.
- Enter your numbers. How many documents, how long each takes by hand (there's a conservative default if you're not sure), and the hourly rate or salary of whoever would do it. Turn on on-costs for the fully loaded figure - it's the fairer number to put in a business case.
- Add the one-off tool price. It's pre-filled with the current price, and you can change it to whatever you'd actually pay. This is what turns the cost estimate into a return.
- Personalize it. Add your name, your manager's name and your organization, and they drop straight into the email and the document. Optional, but it reads better with them in.
- Download, copy, send. Download the business case, copy the email, attach one to the other, and hit send. That's the whole job.
Most people spend longer picking a subject line than this whole process takes. The subject line is written too.
When the boss pushes back
A first "no" is rarely a real no - it's usually a reflex. The scripts in the toolkit are built around one quiet principle: the manual work never disappears, it just stops being discussed. Every reply politely brings it back into the conversation. If the tool isn't approved, someone still has to spend those weeks reformatting documents at their full loaded rate, and something else on their plate has to move. Once that trade is stated out loud, the one-off price tends to approve itself.
And if the answer is still no? There's a script for that too - one that accepts the decision gracefully and locks in a realistic manual timeline, so the rebrand doesn't silently swallow your other deadlines. Either way, you come out of the conversation looking like the person who did the homework.
If you'd rather just expense it
Worth saying plainly: plenty of people don't need any of this. BrandSwitch is a one-off purchase, not a subscription, and the price often sits inside a team card or discretionary limit. If your workplace's rules let you expense it, you can skip the business case entirely, run your worst document through it first, and show the result instead of an argument. A finished before-and-after is the most persuasive business case ever written.
Why we wrote it for you
Because the person who gets handed the rebrand is almost never the person who controls the budget. You didn't sign up to write procurement documents, and "can we buy a tool" shouldn't require a negotiation course. The numbers behind the case are real - the manual cost figures come from the same maths as our breakdown of what a rebrand costs in admin hours, and the automated side is backed by a verified 550-document batch that completed in 11 minutes. All the toolkit does is put those facts in your voice, with your figures, ready to send.
FAQ
Does BrandSwitch write the business case for me?
Yes. The free approval toolkit takes the numbers you enter and produces an editable Word business case, a ready-to-send approval email with your figures already in it, and a bank of objection-handling scripts. You edit what you like and send it. Nothing is guessed for you and nothing leaves your browser.
What do I say if my manager says no?
The toolkit includes a script for every likely pushback - budget, "just do it manually", "let me think about it", quality concerns, "give it to a junior", "that's the agency's job". Each reply is calm and professional, and each one puts the real cost of the manual alternative back on the table. If it's still a no, there's a script for locking in an honest manual timeline so the work doesn't derail your other deadlines.
Do I need my manager's approval to buy BrandSwitch?
That depends on your organization's spending rules, not on us. It's a one-off purchase at a price that often sits inside a team's discretionary or card limit, so some people simply expense it. If your workplace needs sign-off for any software spend, the toolkit exists to make that sign-off fast.
Where do the figures in the approval email come from?
Entirely from you. You enter your document count, the minutes each takes by hand (or the total time directly), the rate, and the one-off tool price. The toolkit turns those into total hours, working weeks, salary cost, net saving and return, then drops them into the email and the business case. Every figure is your own cost maths, in your own currency.