Your numbers
Everything here is your own cost maths and the tool price you enter - nothing else. Enter your rate in the currency you've picked.
Defaults to 15 minutes - a conservative blended average. A plain memo's quicker; a policy pack with headers, footers, tables and a logo on every page runs to hours.
Limited-time Founders Lifetime deal - US$47
Pre-filled with the one-off Founders price. This is what turns the estimate into an ROI - change it to whatever you'd actually pay.
Working week of 38 hours. Salary conversions use 220 working days/year at 7.6 hrs/day. On-costs, when applied, add your chosen loading to the base rate.
The cost of doing it by hand
That's 3.6 weeks and $6,930 of admin time - before anyone touches their actual job.
550 documents at 15 minutes each, charged at $50/hr (fully loaded, +12%).
137.5
total hours of admin
3.6
working weeks (38-hr week)
$6,930
salary cost of that time
The business case
Spend $47 once, save $6,883 - a 147.4x return.
$6,930
by hand
$47
one-off tool
$6,883
net saving
147.4x
return
It pays for itself after rebranding just 4 of your 550 documents. The rest is saving.
The breakdown
| Measure | Value |
|---|---|
| Documents to rebrand | 550 |
| Minutes per document | 15 |
| Total hours of admin time | 137.5 |
| Working days (7.6-hr day) | 18.1 |
| Working weeks (38-hr week) | 3.6 |
| Hourly rate (fully loaded) | $50 |
| Cost of doing it by hand | $6,930 |
| One-off tool cost | $47 |
| Net saving | $6,883 |
| Return on the spend | 147.4x |
The manual figure is the size of the problem, not the price of any fix. It counts admin time alone: it excludes rework from the old brand slipping through, version-control mistakes, and the opportunity cost of the work that stalls while it runs. Figures are estimates for planning, based on your inputs.
The get-it-approved toolkit
You've got the number. Now here are the words.
You didn't sign up to write a business case. So here's the whole approval pack, done for you - the numbers, the email, and a calm comeback for every “no”.
Optional - fill these in and they'll drop straight into the email and document.
1. The business case, ready to edit
A Word document with the ask, the numbers, the recommendation and the approval email - all in one file. Opens in Word, Google Docs or LibreOffice, so you can tweak the wording before it goes up.
2. The email that asks for the yes
Ready to send, with your numbers already in it. Copy it, attach the document, done.
Subject
Quick approval - $47 tool that saves us ~3.6 weeks of admin
Body
Hi there, Quick one. We need to roll the new brand across 550 of our documents. By hand, that's about 137.5 hours - roughly 3.6 working weeks - which at a loaded rate comes to $6,930 of admin time. There's a tool, BrandSwitch, that does the same job for a one-off $47. It's a one-off cost, not a subscription, and I can put it on the company card today if you're happy. That's a net saving of about $6,883, and it frees up roughly 3.6 weeks I'd otherwise spend reformatting instead of the work I was actually hired for. I've attached a one-page business case with the numbers. Happy to talk it through - can I go ahead? Thanks, [Your name]
3. If the boss pushes back
Calm, professional replies for every likely “no” - each one puts the manual work (and its cost) back on the table. Copy the one you need.
If they say it's not in the budget
Completely fair. Worth noting it's a one-off $47, not a recurring cost - and it offsets $6,930 of admin time that comes out of our salaries either way. Happy for it to be treated as a single line item if that's cleaner.
If they say just do it manually
Happy to take it on by hand - it's around 3.6 weeks of full-time work, so I'd need to pause something else to fit it in. Which of my current priorities would you like me to move back?
If they want to think about it
Of course, no pressure. While we decide, the 550 documents backlog stays as is. It's a one-off $47 whenever you're ready - I've saved the business case, so you can pass it up if that helps.
If they raise quality or risk
Good question - though the manual route is actually the riskier one. Editing 550 documents by hand is exactly where the old brand slips through and versions get mixed up. The tool applies the same rules to every file, identically. Happy to run one document first so you can see the output.
If they ask why a junior can’t just do it
We can hand it to anyone - but it's still 137.5 hours of someone's time at their loaded rate, and it's mechanical work that pulls them off their actual role. The tool does the same job once, for $47 flat.
If they say the agency should handle it
The agency sets the new brand - they don't reformat our existing 550 documents. That part lands with us either way, and this is the fastest way to clear it.
If it's still a no - keep the timeline honest
All good, we'll keep it manual. Could we lock in a realistic timeline of around 3.6 weeks, and take one of my routine tasks off my plate while I do it, so the rebrand doesn't derail my other deadlines?
Got the yes? Point it at your worst document first, then run the rest.
Open BrandSwitch →